Channel 4 launches All 4 Android trial

Richard Davidson-Houston

Channel 4 is trialling an Android app version of its 2015-launched All 4 digital service, ahead of a wider release on the Google Play Store before the end of the year.

Channel 4 said that a preview of the app is being tested by its Core 4 viewer panel, which does regular surveys for the UK broadcaster on topics such as TV show concepts and presenter choices.

The broadcaster said the phased Android launch for All 4 will culminate with the roll-out of the ‘Watch Live’ feature in the coming months.

“As we prepare to roll-out on Android, we wanted to invite our community of registered users to get involved in shaping the application. This reflects a broader strategy of developing a strong and engaging two-way relationship with our registered users across the many facets of our business,” said Channel 4 director of strategy and technology, Keith Underwood.

Richard Davidson-Houston, head of All 4 and digital content added: “Our All 4 journey continues with the complete overhaul of the Android app. We are bursting with creative ideas for content and product experiences that will delight our All 4 viewers – and, of course, involving them in the process is vitally important.”

Channel 4 launched its new digital and on-demand offering, All 4, as a replacement to its 4oD service in March on PC and iOS devices.

The “all-in-one digital hub” hosts all of the UK broadcaster’s linear channels, digital content and other online services in one place.

The All 4 service was designed to place more emphasis on short-form, exclusive digital content, and offer an “increasingly personalised” service as it evolves.