Accenture adds features to AVS, teams with Ooyala

Francesco Venturini

Accenture has launched new features for its Accenture Video Solution (AVS) platform and has signed an agreement with Telstra-owned Ooyala to provide advanced video offerings to broadcast, cable TV, digital media, and telecommunications service providers.

Featuring an open Software Development Kit, the enhanced AVS offering reduces the amount of software code needed to build video services applications, according to Accenture. The platform also extends the number of business models, such as subscription-based and ad-funded, that providers can support. A a new analytics module is designed to provide real-time insights to providers of viewer behaviors to enable more personalised services.

Accenture’s agreement with Ooyala will see AVS integrate Ooyala Pulse, the company’s advertising server and advertising management technology; Ooyala IQ, an analytics tool; and Ooyala Discovery, a technology that provides content recommendation capabilities.

“In this market platforms are prevailing faster than products. Using the AVS platform’s expanding ecosystem, this new release enables service providers to access services more quickly and engage TV viewers better than ever,” said Francesco Venturini, global managing director for Accenture’s Media and Entertainment group.

“By expanding AVS features and collaborating with Ooyala, Accenture broadens the versatility, sharpens the intelligence, and creates a differentiated video platform. This Ooyala relationship enables video service providers to deliver more individualized, more simplified, and more economical TV viewing experiences.”