Sunrise to launch new smart TV offering

Swiss service provider, Sunrise, is planning to launch a new smart TV service that will enable its viewers to watch time-shifted TV on over 230 channels.

Sunrise Smart TV is due to go live on November 1, offering an service that the operator claims will give viewers a choice of around 30,000 programmes every day.

Viewers can tune-in on the TV and on up to five smartphones and tablets via the new Sunrise TV app, which also includes record and ‘push to TV’ functionality.

A cloud-based recording function means that customers can record up to 1,200 hours of content, including numerous programmes at once.

The enhanced ComeBack TV function means that viewers can watch more than 230 time-shifted channels, compared to a previous 110 channels, with programmes available for up to seven days after their transmission date.

“The usage behaviour of TV consumers has changed. They are mobile and they do not want to be tied to fixed transmission times, set by the broadcasters,” said Sunrise chief marketing officer, Timm Degenhardt.

“With the new, ‘smart’ package from Sunrise TV, we are meeting these needs and are making television more attractive and interactive. In addition, our customers now have access to the comprehensive package of Sunrise Smart TV at any time and from anywhere.”