Globecast integrates cloud-based tools

Globecast has integrated its private infrastructure with a set of cloud-based tools to provide broadcasters with playout and media solutions.

The integration combines features of the cloud with Globecast’s managed media solutions experience.

At the heart of Globecast’s cloud-based approach is its Media Factory platform, which allows for the handling and preparation of content for any kind of distribution.

This lets customers provide content to Globecast once and then deliver to linear playout, OTT and video-on-demand platforms. Furthermore, Media Factory allows Globecast’s three media centres in London, Singapore and Los Angeles to seamlessly work as a single operation.

Globecast’s Channel Localisation offering draws on the flexibility, cost efficiency and accessibility of cloud infrastructure to enable broadcasters to test out services in new markets without needing to make a long-term commitment, according to the firm.

In addition, Globecast is rolling out its cloud-based customer portal to provide remote access to channel workflows. The portal gives broadcasters as little or as much control over their channel or content as they want, with the agility to quickly adapt to changing market behaviour.

“We’re always looking at how new technology allows us to improve how we support our customers’ business needs, and cloud has some compelling features that we’ve integrated into our existing offering,” said Globecast’s head of media management, Pete Elvidge.

Globecast will exhibit at IBC on stand 1.A29