Cyfrowy Polsat and ADB partner on TV personalisation

Cyfrowy Polsat has partnered with ADB to co-develop advanced TV services, including “compelling, personal TV experiences.”

The personalisation features will be built on ADB’s newly launched ConnectedOS cloud platform and included in set-top boxes produced by Cyfrowy Polsat, which set up its own STB factory in 2007.

Cyfowy Polsat said it will enhance the consumer experience and bring “a new level of interaction and navigation to TV viewing” by integrating ADB’s Connected Solutions and Personal TV software into its own manufactured set-top-box range.

“Our aim is to deliver the most attractive and highest quality service and that’s why we are continually innovating to extend our consumer offering while meeting all our business needs,” said Dariusz Dzialkowski, chief technology officer of the Polish pay TV operator.

“Our partnership with ADB will help us to give our customers an enhanced TV experience that will meet their TV anytime, anywhere needs. On the other hand, Cyfrowy Polsat, with its deep knowledge of the pay TV market, brilliant business results and long-term experience in the production of pay-TV set-top boxes, will support ADB in the development of its innovative solutions.”

ADB will launch ConnectedOS, a hybrid cloud and device centric middleware platform, at IBC later this month.