ContentWise teams with Babeleye for MEA personalisation

Paolo Bozzola

ContentWise has partnered with multi-lingual video content metadata platform, Babeleye, to bring personalised TV experiences to the Middle East and Africa (MEA).

ContentWise – which specialises in personalisation, discovery and recommendations for digital TV content – will integrate Babeleye’s metadata platform, allowing it to deliver search, discovery and recommendations for local content.

ContentWise is integrating Babeleye’s solution into its Personalisation System and Knowledge Factory metadata processing engine and will now provide advanced content search, discovery and recommendations for Arabic and other content in the MEA region.

“As one of the fastest growing pay-TV markets, the MEA region is a key market for us as we continue to expand globally. The partnership with Babeleye ensures that we are able to deliver the very best, personal TV experience to viewers across the region,” said ContentWise CEO Paolo Bozzola.

Babeleye’s mapping of local market metadata in the MEA region offers metadata across multiple platforms and in multiple countries, with a particular focus on the Arab region.

Babeleye sales director, Lasse Schmidt, said: “Our partnership not only benefits local viewers, but it also means TV providers across the region will be able to get the very best of Babeleye and ContentWise technologies in one, ready to use platform.”