Kabel Deutschland taps IneoQuest for behavioural measurement and analytics

kabel deutschland

Vodafone-owned Kabel Deutschland has tapped quality assurance specialist IneoQuest to provide its audience measurement platform for adaptive streaming (AMP ASM) and its AMP Endpoint Analytics SDK, a cloud-based platform that anonymously gathers, analyses, filters, and reports operational and behavioural metrics direct from playback devices and network monitoring elements.

The use of IneoQuest’s platform will enable Kabel Deutschland to know when service issues occur, how the audience reacts and help it it identify the cause.

“At Kabel Deutschland, we focus on providing quality subscriber viewing experiences. In order to know if we are meeting viewer expectations, it is critical that we measure the quality we are delivering in real time, across our networks. IneoQuest has been helping us do that in our cable infrastructure, and now with AMP we can extend that quality intelligence to our mobile device viewers,” said Bernd Hansen, team leader, service management at Kabel Deutschland. “With AMP integrated in the device we can now anonymously measure key playback parameters in fine detail and can make informed business decisions based on that.”

Raphael Burgener, senior director of sales and head of EMEA operations at IneoQuest, said, “We are honored that Kabel Deutschland has chosen to extend their use of our Quality Assurance solutions into their OTT initiatives. We value our relationship with Kabel Deutschland and look forward to continuing to support their focus on quality viewing experiences, regardless of device or network type.”