InstaDIGITAL appoints Saffron exec in international push

Craig Chuter

Over-the-top video platform InstaDIGITAL has appointed former Saffron Digital executive Craig Chuter as sales director as it looks to expand internationally.

Chuter will be tasked with driving UK-based InstaDIGITAL’s international growth and raising its profile around the world.

He was previously sales director, EMEA, at Saffron Digital where he helped to bring about launches of new OTT services for ITV, BT and Carrefour.

“Up until now we have very much been working in the background, building and running bespoke global VOD and OTT services for our clients, from DRM solutions to full content management systems and content players,” said InstaDIGITAL CEO Ed Pippin.

“At a time where consumer appetite for on demand video is snowballing, Craig will help us to expand our reach, to take our products to new Clients and help them take advantage of the services that we offer.”

InstaDIGITAL provides VoD and OTT hosted solutions using its proprietary platform. It has a suite of four tools – InstaLIBRARY, InstaDRM, InstaSTOREFRONT and InstaPLAYER which can be individually integrated into existing systems or combined to create a fully end-to-end solution.