Ooyala acquires media logistics specialist Nativ

Jay Fulcher

Telstra-owned video analytics specialist Ooyala has acquired cloud-based media logistics and workflow specialist Nativ.

Nativ provides a suite of media production, post-production, delivery and syndication workflow software,called MioEverywhere that addresses creating, managing and delivering content in the cloud.

The company is Ooyala’s second acquisition within the last nine months, following its purchase of video advertising technology provider Videoplaza last October.

By adding Nativ’s  MioEverywhere to its suite of personalised TV and video offerings, Ooyala’s stack now extends to video production, post-production, digital content services, broadcast planning and media management for both OTT and on-air content.

The Mio platform is used by content owners and brands including ITV, Audi, Vubiquity, Dolby and the Financial Times. Ooyala plans to operate Nativ as a stand-alone new line of business under the Ooyala brand. Over time it will integrate Nativ’s technologies with its core video publishing, analytics and monetisation platform.

Jay Fulcher, president and CEO for Ooyala, said, “The new TV marketplace can’t be serviced by legacy broadcast business systems. New data-driven technologies and services will transform the way broadcasters, media companies and brands operate in the era of multi-screen consumption. A transformation of this scale represents massive opportunity for the innovators that can drive new, future-proofed standards. Nativ’s Mio platform puts Ooyala even further at the forefront of providing a true end-to-end platform that can serve all video business needs end to end, from production through to monetisation.”