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TVbeat launches Slovenian TV analytics
TV analytics provider TVbeat has launched a Slovenian dataset, aimed at broadcasters and advertising agencies.
The analytics service is designed so that broadcasters and agencies can optimise their content and program scheduling, capturing census data from IPTV provider Telekom Slovenije and cable operator Telemach.
The data is gathered from TVs, mobiles, tablets and PCs and covers linear and on-demand viewing for over 150 relevant channels.
The launch follows the rollout of TVbeat’s Croatian dataset last month.