CTAM launches third INSEAD programme

Annet Aris

Cable marketing organisation CTAM Europe is to launch its third executive management programme with the INSEAD graduate business school. 

CTAM Europe is offering an intensive, week-long course targeted at top executives that will run from June 28 to July 3 at the INSEAD campus in Fontainebleau, France.

The programme’s five-day curriculum has been developed and customised by INSEAD’s faculty for CTAM Europe. Topics include strategy, customer centric value innovation, service management, digital media, value creation in finance, and leadership.

The June programme will be offered to senior executives in European cable, content and technology supplier businesses. Companies must have valid a CTAM Europe membership in order to qualify. Among the participating companies for June are Liberty Global, Virgin Media, Sony Pictures Television, Com Hem, Sand Cherry Associates and HBO Europe.

“We are delighted to continue to work together with CTAM and engage with the top talent in the European cable industry. The cable industry is going through a major transition and will become one of the key enablers in the digital world. The programme is specifically designed to help them understand industry challenges and opportunities from strategic, customer and organisational perspectives, and will combine the latest academic insights with senior industry expertise,” said Annet Aris, programme director and professor of strategy at INSEAD.