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Sky Sports extends boxing deal
UK pay TV operator Sky’s sports unit has extended its deal with Matchroom Sport to air exclusive coverage of boxing matches, offering up to 120 live fights between now and 2021.
Sky Sports viewers will be able to watch 20 shows each year and follow all the build-up across Sky channels and digital outlets. Viewers will also be able to see exclusive interviews and other additional content, blogs and podcasts.
“As the home of boxing we’re thrilled to be able to offer a further five years of fights and fighters. A huge commitment to online and digital content will mean a more interactive experience for all fight fans who will continue to enjoy the best quality and excitement of boxing on Sky Sports,” said Sky Sports managing director Barney Francis.
“I am delighted to announce a new five year deal as Sky’s exclusive boxing promoter in the UK and Ireland. Over the past three years, with Sky Sports’ backing, we have developed a team of fighters unrivalled by any promotional company in the history of British boxing. We have worked together to take British boxing from small hall shows to filling major arenas all over the country, creating star attractions and taking the profile of the sport to another level,” said Matchroom Sport managing director Eddie Hearn
“Without Sky Sports consistent backing of British boxing over the years, none of this would have been possible and as we approach a golden era for our sport, it makes me proud to provide such an elite team of fighters with the opportunity to achieve their dreams on the UK’s no.1 sporting platform.”