Cogo to introduce new 4K encoding products

New video compression specialist Cogo is to use the NAB Show to launch a number of new transcoding and encoding products aimed at the 4K TV market.

Cogo will launch four products – Cogo Cloud, Cogo Coder, Cogo Live and Cogo Broadcast, at the show.

The Cogo technology solution was originally focused on addressing the backhaul problems associated with moving large video files between post-production facilities and visual effects houses to avoid shipping footage on physical media, and lowering costs of storage and streaming. More recently, the company turned its attention to the challenges being faced by users across the video creation, production and distribution.

Cogo’s encoding technology was trialed in the field for the first time, at the 2015 South by Southwest Music Conference and Festival to deliver the first concert streamed live in 4K worldwide from the Festival.

“The proliferation of available video services including OTT and the rising demand for higher picture quality is pushing network bandwidths to their absolute limit,” said Todd Bryant, CTO, Cogo. “The solution we demonstrated at SXSW earlier this year in a live production environment addressed this problem head-on by enabling the delivery of 4K high quality video at rates that are sub 10 megabits per second, a huge improvement over current solutions. There is no doubt that it is absolutely the right time to be bringing to market an H.264-compliant 4K encoding solution that bridges the gap between content demand and current bandwidth limitations.”