Amazon Fire TV Stick launches in the UK and Germany

Amazon has launched its Fire TV Stick streaming device in the UK and Germany, seven months after it introduced the larger Fire TV set-top box in these markets.

The HDMI TV streaming device is available to pre-order now for and is due to ship in both countries on April 15.

The device is priced at £35 in the UK and €39 in Germany, but for two days Amazon Prime customers can order a Fire TV Stick for just £19 in the UK or €19 in Germany.

Services available on the device in the UK include Prime Instant Video, Netflix, BBC iPlayer, Sky News, Curzon Home Cinema and STV Player, with Amazon claiming that the number of video services and games available on Amazon Fire TV in Europe has doubled in the past seven months.

In Germany services available include ARD Mediatek, ZDF Mediathek, Netflix, Spotify and Prime Instant Video.

“You can also rent or purchase over 50,000 popular films and TV episodes from Amazon Instant Video, which has a great selection of films to rent or buy, including new releases and blockbusters,” said Amazon.

The e-retail giant started to ship the Fire TV Stick to customers in the US in November, claiming it to be the “fastest-selling Amazon device ever.”

The device competes against rivals like Google’s Chromecast and Roku’s Streaming Stick.