SnapStream launches new social tools

US-based SnapStream, a software firm focused on TV search, has launched new social TV tools, designed to help organisations understand and build TV audiences on Twitter, Facebook and Tumblr.

Version 6.4 of SnapStream, which existing SnapStream appliance users can upgrade to for free, includes a new Tweets Tab that surfaces and categorises live tweets about any TV show. Users can also locate any TV moment with SnapStream and share it on Twitter, Facebook or Tubmlr as a screenshot, an animated GIF or a video clip.

“We believe that Twitter, Facebook and Tumblr are an essential part of how people watch TV today. And we believe it’s early days for this phenomena – the importance of social media to TV will only grow. With our new social TV features, we aim to make SnapStream an essential tool for any television producer, marketer or advertiser,” said SnapStream CEO and founder, Rakesh Agrawal.

SnapStream is best known for its DVR appliance and TV search technology, which allows organisations ranging from The Daily Show with Jon Stewart to the US Senate record and search television.