Sky Deutschland ad sales arm teams up with Sport Five

Sky Deutschland’s ad sales arm Sky Media Network has teamed up with sports agency Sport Five to market advertising space in sports venues.

Sky Media Network will, in addition to selling its own airtime, market advertising space in stadiums and integrate clubs’ own digital media and hospitality opportunities in its offering.

Sport Five will in turn market Sky advertising space and sponsorship opportunities with its own offerings.

The partnership will initially be restricted to football, but the pair have not ruled out cooperation in other sports, including Formula One motorsports and handball.