BBC strikes analytics deal with comScore

The BBC has selected comScore to provide analytics for all its digital content – including web, mobile and video content for both its domestic and global services.

The BBC has opted for comScore’s Digital Analytix service, which offers analytics and audience demographics, providing data and information about audience characteristics.

“In an increasingly fragmented digital media environment, Digital Analytix provides the ability to understand the entire user experience across different consumer devices at a granular level,” said Mike Read, senior vice-president and managing director for comScore in the UK.