Russian VoD service Okko claims fourfold revenue increase

Russian video-on-demand service Okko – formerly known as Play – claims that it has seen a fourfold increase in revenues in the first half of the year, compared to the same period in 2013.

The streaming service said that it reached revenues of RUB285 million (€5.24 million) in the first half of the year, and, citing research by J‘Son & Partners Consulting, claimed this was twice the revenues of iTunes in Russia.

“The total number of devices registered in Okko has already approached five million units. The smart TV platform has brought Okko more than 91% of the total revenue for the service, which is a unique result for transactional video-on-demand services,” said Okko.

The firm has partnerships with the major Hollywood studios such as, Disney, Warner Bros, Sony Pictures, 20th Century Fox, Paramount Pictures, and Universal Pictures. Okko rebranded from Play in July of this year.