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US broadband subscriptions to overtake pay TV subs
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Pay-TV subscription services in the US have peaked and are in decline, with the number of broadband subscriptions due to overtake pay TV subscriptions, according to The Diffusion Group (TDG).
The research firm claims that while residential broadband penetration will soon top 100 million US households, legacy pay TV subscription services have reached peak figures.
“During the next few months, and for the first time in history, the number of home broadband subscriptions will surpass the number of home pay TV subscriptions,” said TDG.
According to its research, 14% of adult broadband users in the US now do not use a legacy pay-TV service, up from 9% in 2011 – the year from which pay TV subscriptions began to decline.
“Today, residential broadband services are used in 75% of US households, meaning 13 million broadband households are currently doing without a traditional pay TV service,” said TDG President Michael Greeson.
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