OTT services subscribed to by 55% of US broadband homes

Some 55% of US broadband households now subscribe to an OTT video service, such as Netflix, according to Parks Associates.

The research firm noted that consumer interest in cloud DVR technology is also growing, with 45% of US broadband households finding this “very appealing.”

The main TV screen was found to be the preferred destination for video watching, with Parks noting that on average, consumers spend more than 20 hours each week watching video on TV screens, compared to 1.3 hours on tablets and 1.6 hours on smartphones.

“Over 50% of US broadband households have at least one TV series that they ‘never miss’. Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs,” said Glenn Hower, research analyst, Parks Associates.