OnLive comes to Android-powered Philips TVs in Europe

Cloud gaming service OnLive will come installed on new models of Android-powered Philips TVs in Europe, starting later this year. 

The OnLive Game Service Android app will be available out-of-the-box alongside other on-demand entertainment apps for music and video, thanks to a strategic partnership between OnLive and TP Vision – the exclusive brand licensee of Philips TVs in Europe and Russia, the Middle East, Brazil, Argentina, Uruguay, Paraguay and selected Asia-Pacific countries.

“Integrating OnLive directly onto Philips TVs powered by Android is a perfect example of how even the most graphically demanding games can be delivered into the living room without the need for dedicated high-end gaming hardware,” said Rick Sanchez, VP for product and marketing at OnLive.

Bruce Grove, general manager at OnLive added: “This integration is indicative of our device strategy – we aim to be wherever players want to play their games. It also aligns extremely well with our imminent expansion in Nordic territories, where the Philips brand continues to be a market leader.”

OnLive launched in 2010 and offers premium-quality gaming via the cloud on Macs and PCs as well as a range of tablets, smart phones and TVs.