SBS Broadcasting appoints new CEO

Peter de Mönnink

Dutch broadcaster SBS Broadcasting has appointed Peter de Mönnink as its new CEO, as part of a management rejig by parent company Sanoma. 

De Mönnink, who is already CEO of Sanoma Media Netherlands, will take on the SBS Broadcasting top job in addition to his existing duties, starting October 1.

He takes over from Hans Edin, who has been interim CEO of SBS Broadcasting for the last year and a half and will move to a new role in the company.

As of January 1, 2015, Edin becomes Sanoma’s group head of television, taking responsibility for developing Sanoma’s future TV strategy and “building operational excellence in the TV operations.”

In this role, Edin will work closely with Sanoma’s TV management in the Netherlands and Finland and report to Sanoma’s president and CEO Harri-Pekka Kaukonen. He will also join the supervisory board of SBS Broadcasting.

“We are grateful to Hans Edin for his important contribution to SBS Broadcasting. Hans has succeeded in creating a stable environment and a solid basis for future growth,” said Kaukonen.

“We aim to deliver consumers with smart and innovative cross media experiences. The new ‘double role’ of Peter de Mönnink undoubtedly contributes to a closer co-operation between SBS and Sanoma in the Netherlands.”

SBS Broadcasting is a Dutch television joint venture between Sanoma and Talpa Media and operates three TV stations – SBS6, NET5 and Veronica.

Sanoma is based in Finland and has operations across more than 10 European countries spanning magazine and newspaper publishing, TV and radio assets and education publishing.