Arirang TV joins audience research organisation

Korean English-language channel Arirang TV has joined the Conference of International Broadcaster’s Audience Research Services (CIBAR) as a full member.

CIBAR currently has 31 full, associated and individual members, including the BBC, DW, NHK and Voice of America.

The organisation brings together professional researchers from public service international broadcasting organizations to promote the use of audience and media research as a tool to help them better understand their audiences, their impact and their effectiveness.