Indian news channel launches on TVPlayer

Hindi news channel Aaj Tak has joined the Desi pack on UK online TV platform TVPlayer.

The launch of the channel on TVPlayer will enable it to reach viewers in the UK via web, mobile and tablet.
The 24-hour news channel was launched in 2000 and reaches over 50 million homes, claiming a 55% audience share amongst news channels in India.

“It is great to expand our offering on to a new OTT/ IPTV platform in the United Kingdom. This partnership will engage more audiences globally,” said Salil Kumar, COO, India Today Group Digital.

“Our Desi pack has been an incredible success since it launched this year; its content often representing over 10% of all total viewing, in any given day. Our new partnership with Intoday means that we have topical and breaking news from Aaj Tak, further strengthening our overall channel offering,” said Lewis Arthur, platform manager of TVPlayer.