US broadband users engaging with mobile video apps

Almost half of US adult broadband users engage with a mobile video app at least once a month, according to a new report from The Diffusion Group.

According to the report, 49% of adult broadband users engage with some form of mobile video app monthly, while 17% do so on a weekly basis and 16% do so on a daily basis.

Younger consumers are more likely to use mobile video, with 63% of 18-24 year-olds using apps at least once a month compared with 56% of 25-34 year-olds, 55% of 35-44 year-olds and 41% of 45-54 year-olds.

Two in five users engage with mobile video apps on a portable computer, compared with 30% who do so on a tablet and 22% who use a smartphone.

Online video service apps are used by two in five broadband users, while broadcast network apps are only used by one in four and cable network apps by one in five. Only 16% of users engage with TV operator apps, despite the high penetration of pay TV in the US.