BBC launches new CBBC iPlayer

The BBC’s rollout of updates to its iPlayer catch-up TV service has continued with the launch of a new version of the kids version of the service, CBBC iPlayer, on computers, tablets and mobile phones.

The homepages of CBBC iPlayer now include an image-led “curated experience”, showcasing key programmes, seasons, events and themes. The service also now features a restart feature for simulcast streams allowing users to rewind through the last two hours of the programming schedule.

Children’s iPlayer is also now available for the first time on smartphones and tablets, seen as key devices for the target audience.

The Children’s iPlayer websites are built using the same components and technology as the main version of iPlayer and is based on responsive design, enabling it to be adapted for different screens.

The BBC has emphasised the care it has take to ensure a safe environment for kids. In a blog posting, Graham Matthews, business analyst, BBC iPlayer said: “The driving principle behind this is to try to deliver the most appropriate experience for all users of the websites. In Children’s iPlayer we have different navigation for CBBC and CBeebies which highlights the relevant programmes and schedules for these channels. This also separates the children’s content from the rest of the programmes in the main version of iPlayer, which may feature content that is inappropriate for young children. We have also scoped search results and recommendations so that only CBBC and CBeebies programmes are returned.”

Matthews said the BBC had also taken care to ensure that links from the site have been considered for appropriateness, and social sharing tools on the playback page are not displayed to children. Links to the main iPlayer are accompanied by pop-ups informating users they leaving the children’s area.

The BBC will roll out a Cbeebies iPlayer for younger kids in the weeks to come.