Bloomberg names first EMEA media chief

Bloomberg Media Group has named Adam Freeman as the first managing director for its EMEA operation.

Freeman will be responsible for leading Bloomberg’s multi-platform media operation – web, mobile, television, digital video, print magazines and live events – across the EMEA region.

According to Bloomberg the appointment reflects its strategy of expanding its global media footprint beyond television to multiple media platforms across European, Middle Eastern and African markets.

Freeman, who will be based in London, was executive director of Guardian News and Media until last year.

“With bureaus in 72 countries, Bloomberg’s global presence is unrivalled in the consumer media industry. Adam’s appointment is a statement of our ambition to develop the world’s leading next-generation global business media company,” said Bloomberg Media CEO Justin Smith.

“We will be investing across every platform – web, mobile, TV, digital video, print, live events – with a powerful focus on new digital channels and audiences. Adam has a clear track record of leading digital transformations and successfully building the types of teams and cultures required for media innovation. He is going to take our operations in Europe, the Middle East and Africa to the next level.”