Rightster unveils Engage

Online video distribution specialist Rightster has launched Engage, a premium offering to manage video across its clients’ owned and operated sites as well as YouTube and other distribution channels.

The launch follows a trial in April at Mercedes-Benz Fashion Week in Australia, when Engage aggregated over a million online viewers, with 450,000 watching a live stream of the event across 140 countries.

Rightster said it is now extending the service to content owners and brands, enabling them to forecast audience size and engagement and therefore optimise campaign efficiency and effectiveness.

“We are delighted to launch Engage and provide clients with the peace of mind and reassurance that their content will deliver the right audience to the right demographics, at a fixed cost. We are looking forward to providing our clients with a strong competitive advantage globally, across all offices,” said Charlie Muirhead, founder and CEO of Rightster.