UK digital media consumption to overtake TV this year

The average time Britons spent per day accessing digital media is due to overtake TV viewing in 2014, according to new eMarketer stats.

The research firm claims that consumers will spend 3 hours 41 minutes per day on digital media – including all internet activities on desktop and laptop computers, as well as accessing content on phones and tablets.

By comparison, time spent per-day watching TV is tipped to be 3 hours 15 minutes, with radio and print media consumption trailing at 1 hour 23 minutes and just 20 minutes respectively.

“Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, one hour of multitasking online while watching TV is counted as one hour for TV and one hour for online,” said eMarketer.