Fashion One becomes F.O. in EU markets

Lifestyle channel Fashion One is to change its name to F.O. in the European Union as a result of legal dispute involving its use of its name.

The decision was made as a result of an injunction issued in a lower court in Austria at the end of last month that requires a temporary renaming of the channel in EU countries, though not in countries outside the EU.

Fashion CEO Ashley Jordan said that the broadcaster was appealing the decision.

In the meantime, Jordan said, the channel is adding new content specifically targeted at EU markets.

Three new original series – Dining with Style, Stefanie’s Style Diaries and Top 10 Most Stylish Men – will go to air across the network in the coming months.

Jordan said, “These three are a further demonstration of our commitment to producing quality original content that is relevant to our viewers.”