TeliaSonera names new commercial chief

Nordic service provider TeliaSonera has named Hélène Barnekow as senior vice-president and chief commercial officer as part of a new organizational revamp to be launched on April 1. 

Barnekow will be responsible for the group’s commercial functioins with responsibility for global products, businesses and devices as well as brand and customer experience.

She will also be on the board of TeliaSonera International Carrier, which will be positioned within the group commercial function.

Barnekow was previously head of worldwide field and partner marketing at EMC in Boston in the US.

“I am very pleased to welcome Hélène Barnekow to TeliaSonera. She is passionate about IT and telecoms and brings extensive experience from several leading positions in large international organizations with strong brands, customer focus and innovation capabilities,” said Johan Dennelind, TeliaSonera’s President and CEO.