Video distribution market set for ‘middle of the road’ growth

The video market on fixed and mobile networks worldwide is likely to grow by an average of 3.2% between now and 2025, according to French research group IDATE.

The estimated growth figures include average 2% growth for live TV and 14% annual growth for on-demand services.

Growth will be lower in developed markets, according to IDATE. Across Germany, France, the UK, Italy, and Spain, average annual growth will stand at 1.6% from 2013 to 2025, with the live TV market, including broadcasters’ catch-up TV services,  in decline by 0.7%, while on-demand services experience an average annual increase of 18.5%.

IDATE said that, while growth was likely to follow this ‘middle of the road’ pattern, it has also provided best and worst case scenarios. In the worst case, it said, disruptive entrants will lead the video services market in the top five EU states to decline by an average of 0.8% a year. In the best, case, growth could amount to 3.9% annually, including 2% growth for live broadcasting services.