Intel looks for partner as TV strategy shifts

Intel is reportedly looking for partnerships to help it get off the ground with a TV service, according to reports.

According to Bloomberg, Intel may miss its goal of launching its planned TV service by the end of this year as it seeks a partner with an exiting internet subscriber base or content rights.

According to the report, citing an un-named source, Intel’s strategy is based on the view that it needs a partner with existing subscribers and market experience if the TV service is going to be successful.

All Things D, meanwhile, has reported that Amazon and Samsung are among companies that have had discussions with Intel.

Intel hired Erik Huggers, the former Microsoft and BBC executive, to take charge of its TV plan, which envisaged the launch of a service this year via an advanced set-top box. According to the Bloomberg report, Intel is continuing to seek content deals for the service, which has been tested amongst Intel employees.