BBC Sport sees record traffic on transfer day

BBC Sport saw record digital traffic across its sites for its football transfer deadline day coverage. According to the BBC, 9.39 million browsers globally and 6.45 million UK browsers accessed BBC Sport online across PCs, tablets, mobiles and connected TVs. 

Mobile and tablet access grew strongly in the UK, with combined handheld requests accounting for 51% of total traffic. PCs remained the leading device, accounting for 47% of total daily UK request, followed by mobiles with 38.5%.