YouView to launch new ad campaign

UK free-to-air digital-terrestrial TV platform YouView is launching a new advertising campaign this autumn that will focus on conveying the benefits of catch-up TV, on-demand and DVR.

The new advert, due to run across all media including TV, print press, radio, digital and social media from Saturday 7 September, will feature pairs of feet in front of a TV screen and YouView set-top box.

The campaign will demonstrate how easy it is for viewers to relax and catch up on their favourite TV programmes with YouView, using the line ‘Catch up with your feet up’.

The TV advert will premiere on Saturday 7 September and after this date will be scheduled around a range of primetime TV shows. The print advertising will run full pages in key national newspapers on Saturday 7 September, as well as across newspaper supplements and TV listings.

The advertising campaign will retain the ‘Extraordinary TV for Everyone’ strap-line used in the very first YouView advertising campaign last September.

This advertising campaign, which has a media spend in excess of £10 million (€11.7 million), was created by Albion, who replaced the incumbent agency Adam & Eve in April.