Mid East VOD service secures Paramount content

Middle Eastern on-demand service icflix has licensed Paramount Pictures movies including The Godfather trilogy and American Beauty.

Other titles from the Viacom-owned Paramount library including Ghost and titles from the Star Trek series are also included in the agreement.

icflix launched this summer as the Middle East’s first dedicated video-on-demand offer and is set to launch in Europe and North America, where it will target ex-pat Arabs.