YouTube partner Maker Studios buys distribution provider Blip

YouTube partner network Maker Studios is acquiring US online video maker and distributor Blip.

The deal will give Maker additional content as well as a proprietary video player that could help it to expand its distribution beyond YouTube to platforms such as games consoles, streaming boxes, connected TVs and Blu-ray players. Blip also provides analytics and ad insertion technology for a number of platforms.

Blip was originally seen as a distribution platform in its own right before focusing on technology for online video. More recently it has returned to its original role as a site for content creators to publish content.

Maker will pay for Blip with a mix of stock and cash.