YouSee goes à la carte

Danish cable operator YouSee has made the pay TV channels on its platform available on an à la carte basis.

In addition to the basic package of 20 channels, which includes public broadcaster DR’s six channels, channels from commercial broadcasters TV2, TV3, Kanal 5 and dk4, and TV2’s regional channels, as well as public service channels from neighbouring countries, YouSee is offering over 100 pay channels à la carte.

À la carte channels cost between DKK10-40 (€1.34-€5.36), ranging from TV5 and Rai Uno at one end of the scale to Demmark’s TV2 News, Canal 9 and 6’eren at the other.

Viasat is not currently participating in the à la carte offering. YouSee parent TDC is negotiating with the Swedish broadcaster to include its TV3 channels in the offering.

YouSee subscribers do not have to sign up to a minimum contract and can terminate their agreement to purchase a particular channel before the 20th of each month.

Subscribers need a set-top box of CAM to access the channels. Additional cards are required to watch the channels on second TVs, costing DKK100 each.

TDC Group TV chief Ulf Lund said the company’s ability to offer its channels à la carte had come after “a long and tough process over several years” to persuade broadcasters and channel providers to abandon the bundling model.