Blip aims for Europe expansion

US online video site and web series specialist Blip is looking to make a UK hire as it aims to expand its business into Europe. 

Speaking to DTVE, Blip CEO Kelly Day said it was looking to hire someone in the UK to focus on “producer relationships,” tapping into new video creator talent on this side of the Atlantic.

“It’s the beginning of having more of a foundation in London, Day said, adding that London would also serve as a jumping-off point for other major European markets. The firm interviewed candidates for the role earlier this month.

In terms of further expansion plans, Day said: “We are looking at some of the non-European countries as interesting markets and thinking about strategies there – Latin America is interesting and we’re looking at more Spanish-language content. India is very interesting, and [we are also] looking at potential partners in India.”

Blip is home to original web series from professional and up-and-coming producers and airs dramas, comedies and other categories of online video for free.

It has also started developing partnerships with some of the bigger YouTube channels to create vertical branded destination sites. It recently signed a deal with FremantleMedia North America to develop a new pet-related entertainment destination on Blip, with the content to also be available across the web. Fremantle originally launched its Pet Collective channel on YouTube as part of the latter’s original channels initiative, but the channel no longer being funded by YouTube.