Dailymotion secures Bollywood premium and free content

Dailymotion has agreed content deals with Indian movie company Venus to launch premium and free offerings of Bollywood movies.

The partnership will see over 100 Bollywood movies uploaded to the online video site over the coming few months. Dailymotion will also hot Venus’s premium movie catalogue, which will be made available on a paid-for basis.

Dailymotion offers premium short format Bollywood content from Yash Raj films, Dharma Films and Eros and a catalogue of more than pay and free 500 films.

The latest deal means it will be able to offer a mix of free and paid short forma and long form movies from partners including Venus, Rajshri, Shemaroo, Nirvana, Cinecurry, Hungama, Lehren and Shotformat, in addition to regional Indian content from partners including Whackedout Media, Shotformats and Vega Entertainment.

“The internet has made broadcasting truly global, so partnerships like our deal with Venus allow us to provide popular content to both domestic audiences and fans in other countries,” said Marc Eychenne, head of EMEA content and Dailymotion. “For example, Dailymotion has a huge Indian audience in the UK, and this is largely due to our commitment to providing high quality content from India. We aim to expand the number of deals with Indian content owners to further grow our audience in the territory and abroad by increasing the quantity and quality of content available.”