Rovi launches DivX Video Service

Rovi has launched an end-to-end service for multi-screen delivery based on it DivX video technology and DRM. 

The DivX Video Service launched at NAB in Las Vegas. Rovi’s offering is designed to integrate with TV Everywhere and over-the-top entertainment services, allowing users to manage the entire video distribution chain from creation and secure delivery to multi-screen playback.

The service supports a range of entertainment distribution models, including digital downloads and connected-device streaming, and will be updated later this year to support the HEVC/H.265 compression standard which will enable broader HD and 4K delivery.

“DivX Video Service brings together established and proven technologies to streamline the otherwise complex and costly task of delivering video entertainment across multiple devices,” said Kanaan Jemili, Rovi’s senior VP of product management.

The service offers a range of content creation tools for encoding, encrypting and packaging video content including the high-volume TotalCode Enterprise production solution, and the studio-approved DivX DRM.

Separately, Rovi Corporation announced that more than 50 companies have now signed up for its HEVC Beta Program, which is designed to let participants test and evaluate the new compression standard. The beta programme launched early this year and early participants include media delivery firm Castis and broadcast monitoring solutions firm Wohler Technologies.

Rovi also unveiled MainConcept SDK 9.7, an update to its codec library, offering support new high-end camera formats and advanced encoding of MPEG-Dash.