Elemental launches cloud-based video processing platform

Multiscreen technology specialist Elemental Technologies has launched a platform for hosting premium live and on-demand video content.

Elemental Cloud will deliver video processing in the cloud for third-party content providers who can then scale their operations according to demand.

According to Elemental, the platform as a service offers unified management of on-premises and cloud-based resources, the ability to use resources entirely in the cloud or in combination with on-premises infrastructure, identical video, audio and metadata output whether from the content provider premises or the cloud, automated administration and content security.

“Elemental Cloud has been developed in conjunction with several of the world’s premier media brands to allow video professionals to cost-effectively balance processing resources, while optimizing existing capital investments,” said Keith Wymbs, vice-president marketing at Elemental.

“As a trusted supplier of multiscreen deployments in more than 40 countries, we are excited to deliver the increased flexibility, agility and value content programmers, pay TV operators, and studios will require over the next decade.”