Shazam hires BBC iPlayer chief

Media recognition and engagement specialist Shazam has hired BBC on-demand chief Daniel Danker as chief product officer.

Danker, who was general manager of programmes and on-demand at the BBC and whose responsibilities include the iPlayer and Red Button services, will join Shazam as it prepares to expand further in the TV space. Shazam launched its Shazam for TV product in 2011 and most programmers in the US now use Shazan to deliver additional information around advertising.

“Shazam is enjoying tremendous growth, including its successful expansion into television in the US, UK, Europe and Asia.  With his unparalleled expertise in delivering some of the world’s leading digital experiences for consumers and broadcast partners, Daniel will significantly strengthen our leadership team. Together, we will continue to help consumers discover and engage with the world around them,” said Shazam CEO, Andrew Fisher.

In addition to working on Shazam for TV, Danker will be responsible for app development for phones, tablets and other devices across all major platforms, as well as working with major social networks such as Facebook, Twitter and Google Plus.

“I am incredibly excited about my new role as Shazam’s chief product officer,” said Danker.  “Producing one of the most-downloaded apps of all time, Shazam has built its reputation on providing people with a discovery experience for music and television that sets the standard.  I look forward to using my experience at Microsoft and the BBC to help Shazam create engaging products that delight.”

Danker’s departure from the BBC comes at the same time as a series of management changes at the public broadcaster initiated by new director-general Tony Hall. Former Labour government culture secretary James Purnell took up his new position as director of strategy and digital last week.