Emerging markets driving channel branding growth

The channel branding market, which includes everything from the basic inclusion of a channel logo in the top left of the screen to the complete control and customisation of content elements at playout, will grow by 17.6% from 2012 to 2016, reaching US$197.6 million (€153 million),  according to the latest Channel Branding Market Report from Futuresource Consulting.

Growth is being driven by increasing demand in emerging markets such as China and Latin America. North America is expanding at a more modest rate of 4%, while the financial crisis causes the market to plateau in Europe.