Tesco begins Club Card TV rollout

Tesco, the UK’’s largest retailer, has started testing its Club Card TV streaming service and is expected to roll it out to its customers soon.

The over-the-top service is in beta test mode and only available to Tesco employees. It is being run by Blinkbox, the streaming service that Tesco acquired in 2011.

The Club Card programming line-up will include TV series and movies and there is content from Warner Bros. and the BBC among others.

TV series include BBC comedy series Goodness Gracious Me and Two Pints of Lager and a Packet of Crisps and Electric Sky-distributed fashion series Fashion Avenue. There are also animated kids series including Care Bears and Justice League.

Movie titles include Mazes and Monsters and Cheesecake Casserole. There are also kids animated titles including Superman: Brainiac Attacks and The Return of the King.

The service will be free for Tesco customers who are part of the Club Card loyalty scheme. Consumers without a Club Card can get one free of charge and then access Club Card TV.

Tesco is the largest retailer in the UK with a nationwide network of supermarkets. It also offers financial and other services under the Tesco brand.