New look for CBS Chello Zone channels

The CBS Chello Zone Channels Partnership, the partnership between CBS and Liberty Global’s content arm, has unveiled a new on-air look for its UK and EMEA channels.

From today, viewers across EMEA will see the new on air looks created by Studio Hansa, which is designed to reinforce the distinct identities of each channel.  The UK channels, which include Horror Channel, CBS Drama, CBS Reality and CBS Action, will roll out the new visuals from early spring.

Chris Sharp, chief programming officer for CBS Chello Zone Channels Partnership said:  “Following the extension of the CBS Chello Zone partnership across some of our EMEA channels last year we are now in a position to refresh the on air look across the portfolio in all markets.  The new look of the channels and the continued investment in quality content are the latest examples of the positive developments to come from this successful partnership.”