Lovefilm adds 4oD to on-demand offering

Amazon-owned subscription video-on-demand service Lovefilm has struck a new content deal with Channel 4, giving subscribers access to content from the latter’s 4oD on-demand service.

The deal will enable Lovefilm subscribers to stream shows including Peep Show, Father Ted, The Inbetweeners and Friday Night Dinner. The shows will be grouped in branded 4oD collection that will expand over time to feature additional shows such as the complete series of Shameless and The IT Crowd as well as older library titles.

Jim Buckle, managing director at Lovefilm said: “Our TV offering has gone from strength to strength and this deal will bring even more iconic British content to the service. We’re proud to offer more diverse and exciting instant television programming to our members than any other subscription service.”