Sky Italia expands Sky Go service

Sky Italia is launching a series of new features on its Sky Go service, including an on-demand service for tablets, PCs and Macs and the addition of new channels, and is widening the availability of the service.

Sky Italia is adding a new free on-demand service for customers who have been Sky subscribers for at least one year. The service will have over 600 titles available initially, according to Sky.

Sky Go will also now be available to all Sky subscribers. Previously the service was available only to Sky HD customers.

Sky is also adding the Sky Arte, Fox Life and DeAKids channels to the service, bringing the total number of channels available on Sky Go to 28. The News Corp-owned pay TV operator is also making the service available to most Samsung smartphones.

Sky Go was launched nine months ago in Italy and currently has 1.1 million customers signed up, according to Sky Italia.

“Sky Go provides our subscribers with the best possible TV-on-the-move experience; the comprehensive on-demand library and the rich ‘live’ channel offering make it the most advanced and customized service on the market,” said Andrea Zappia, CEO of Sky Italia. “We have always offered the best and most user-friendly technology so that any innovation can be easily enjoyed by all our subscribers. These changes are also proof that our investments always aim at adding extra value for our subscribers. In particular, we focus on customers who have been subscribers for at least one year, to whom we offer exclusive access to Sky Go’s On Demand section, as is already the case with our On Demand service.”