TalkTalk adds 1,000 YouView subs each day

UK telco TalkTalk has signed up 29,000 YouView customers since launching the connected TV platform at the end of September.

Although that figure includes trialists, a TalkTalk spokesperson said the majority were paying customers. Engineers are connecting new YouView customers at a rate of 1,000 per day, he added.

TalkTalk Plus customers can receive a YouView box free-of-charge, giving them access to 74 Freeview channels, 5,000 on-demand titles and a seven-day catch-up service. TalkTalk Plus costs £14.50 (€18.50) per month, plus £9.50 line-rental. At the end of September, the telco had 1,097,000 TalkTalk Plus customers, a 44% increase year-on-year.

“We have successfully launched our TV proposition and have installed 29,000 customers to date. Customer feedback has been positive and we are growing the base according to plan, at 1,000 per day,” said CEO Dido Harding.

TalkTalk invested £2 million in the YouView venture during the six months ending September 30, having spent an additional £6 million during the preceding 12 months.

Rival telco BT also offers YouView boxes to its subscribers, launching the service last month. It has yet to release subscriber numbers.