Multimedia Polska moves into insurance business

Polish cable operator Multimedia Polska is branching out into home insurance, sold via its digital TV offering.

The operator has teamed up with insurance group HDI to develop the service via its Vision Plus platform. It will offer a low-cost home insurance package for PLN7.99 (€1.95) a month.

Viewers can sign up via the TV, without the need to sign any documents, choosing from four options. The service can also be ordered via SMS, the internet or through Multimedia Polska’s call centre.

According to strategy and development director Bartłomiej Kasiński, the cable operator could provide other insurance products, including motor insurance, in the future depending on the results delivered by the initial offering.